CROSS PEN NEW CAMPAIGN
Pitched and won Cross Pen account to rebrand and create a 360 campaign for the brand.
Lead Art Director
Homepage redesign to match the new brand look
Created different package design for each line, from luxury to everyday pens
CROSS X USPS
Partnered with USPS to place writing stations around cities (e.g. train stations and post offices) so consumers can write letters/postcards and try out Cross Pen products
Invite bloggers and social media influencers to try out the latest products with a logo engraved bag with a handwritten note, a notebook, and a tray of pens.