ART DIRECTOR / DESIGNER / PHOTOGRAPHER
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Cross Pen

CROSS PEN NEW CAMPAIGN

CROSS PEN NEW CAMPAIGN

Pitched and won Cross Pen account to rebrand and create a 360 campaign for the brand.

Lead Art Director

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IN-STORE SIGNAGE

IN-STORE SIGNAGE

IN-STORE MERCHANDISING

IN-STORE MERCHANDISING

WEBSITE HOMEPAGE

WEBSITE HOMEPAGE

Homepage redesign to match the new brand look

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Package Design

Package Design

Created different package design for each line, from luxury to everyday pens


CROSS X USPS

CROSS X USPS

Partnered with USPS to place writing stations around cities (e.g. train stations and post offices) so consumers can write letters/postcards and try out Cross Pen products

PROMOTIONAL GIVEAWAY

PROMOTIONAL GIVEAWAY

Invite bloggers and social media influencers to try out the latest products with a logo engraved bag with a handwritten note, a notebook, and a tray of pens.